From Suburban Ontario to Global Fame — How Kyle Forgeard Built a 8 Figure Social Media Brand

Quick Highlights

📍 Based in Mississauga, Ontario
🎥 Co-founder of NELK / Full Send
📦 CEO of Full Send Merch
📲 Host of Full Send Podcast (Top-10 in North America)
🧃 Former co-creator of Happy Dad hard seltzer
🎯 Built a content + commerce empire from YouTube pranks
💵 Generated 8-figures annually through brand & community

The Story Begins

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Born and raised in Mississauga, Ontario, Kyle Forgeard wasn’t following a traditional path. As a college student studying film, he started uploading YouTube videos in 2010. By 2013, he and his friend Jesse Sebastiani created NELK—an unpredictable, prank-heavy YouTube channel that thrived on pushing boundaries.

Pull Quote:
“We weren’t trying to go viral. We were trying to take over.” — Kyle Forgeard

While most creators aimed for ad revenue, Kyle saw something bigger: a lifestyle brand. Something that connected directly with the youth—and wasn’t afraid to break the rules.

Full Send — The Brand That Changed the Game

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By 2017, the term “Full Send” exploded. It was more than a slogan—it became a movement. College students, athletes, and celebrities wore it proudly.

Kyle led the charge, building a business model that most creators hadn’t even imagined:

• Limited edition Full Send merch drops (sold out in minutes)
  
  
• Vlog-style content with cinematic quality
  
  
• Exclusive content behind paywalls after YouTube demonetization
  
  
• Strategic influencer and celebrity collabs (Dana White, Trump, UFC fighters)
  
  

At the height of YouTube demonetization, Kyle doubled down—launching direct-to-consumer merch and community access. The result? 8-figure revenue years and one of the most engaged fan bases in media.

Diversification with Happy Dad & Full Send Podcast

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Not satisfied with just apparel and content, Kyle led NELK into the beverage industry with the 2021 launch of Happy Dad—a hard seltzer brand that quickly took over the market.

He also launched the Full Send Podcast, where they hosted everyone from Mike Tyson to Elon Musk, Donald Trump, and Shaquille O’Neal.

The podcast routinely hit Top 10 on Spotify and YouTube, cementing Kyle not just as an entertainer, but a legitimate media mogul.

“Most people think we’re just pranksters. We’re entrepreneurs who know exactly what we’re doing.”

Why Kyle Forgeard Belongs on Made Inc.

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At Made Inc., we celebrate disruptors—visionary builders who start from nothing and build something unstoppable. Kyle Forgeard is Canada’s ultimate media disruptor.

• Turned YouTube pranks into a $100M+ empire
  
  
• Proved that creators can own the brand, not just promote it
  
  
• Grew a loyal tribe by leaning into authenticity and controversy
  
  
• Built a community-first business model from merch to media
  
  

He didn’t follow the path. He paved it.

✅ Key Takeaways (boxed section w/ icons or bold numbers)

1. Control the Brand
Kyle didn’t rely on YouTube ads—he built Full Send into a brand with loyal customers.

2. Community First = Lifetime Value
The fans aren’t just viewers. They’re customers, ambassadors, and part of a tribe.‍

3. Own Your Channels
When platforms cracked down, Kyle created his own (FullSend.com) to keep delivering.

4. Think Long Game
From Happy Dad to real estate to podcasting, Kyle’s vision is far beyond virality.

5. Legacy Is Built Daily
Kyle shows up relentlessly—consistency + strategy is his secret weapon.

🔻 What’s Next?

With rumors of even bigger ventures—possibly tech, real estate, or even film—Kyle Forgeard continues to evolve. He’s showing a new generation that success doesn’t come from staying safe. It comes from sending it.

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👇 Watch Kyle on the Full Send Podcast or shop the latest drop at fullsend.com

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